Note: This spot was developed to promote Breaking Bad on AMC for Loyalkaspar, a NYC-based agency. The Man in the Mirror Info-Graphic Spot This spot essentially depicts a man looking in the mirror. This man is Walter White, a brilliant, frustrated scientist who has settled for a life of mediocrity – teaching chemistry…
Tag: Promo
Immortalized Promo
Notes: These scripts were developed to promote Immortalized on AMC for Loyalkaspar, a NYC-based agency. Overheard Video Audio Two young, edgy-looking guys sitting at a bus stop talk enthusiastically. A young commuter woman waiting for her bus nearby can’t help but overhear. Zeke: So, he takes the skin, it’s beautiful man, and he stretches it…
Survival of the Fittest
Note: This is an article I wrote for C21 a trade magazine serving the on-air promotion industry. Survival of the Fittest By Jeff Boortz One might, when faced with the spectacular diversity of television programming available in most homes today, be tempted to believe as Creationists did that this elegant and complex system of perfectly…
Discovery Channel On-Air Promo Tactics
Note: This brand strategy was developed by myself and Lee Hunt to improve the audience retention efforts of the Discovery Channel. By Jeff Boortz and Lee Hunt There are four primary tactical approaches for keeping current viewers and capturing surfers who visit Discovery. Some of the recommendations are reflected in the proposed graphic identity and…
Einstein Promo Scripts written for the Science Channel
Note: These spots were written by Jeff Boortz to promote a documentary about Albert Einstein, the illustrious physicist, on the Science Channel and for Concrete Pictures, a Philadelphia-based Entertainment Marketing Agency. “Enter the Mind of” (:30) IMAGE AUDIO Open on: Type over black. The camera zooms into the “e” in place transitioning to……
Owner’s Manual on AMC – Promo Concepts and Script
Note: These concepts and script were developed to support the launch of AMC’s new series, Owner’s Manual, for Loyalkaspar, a NYC-based agency. Owner’s Manual – AMC LoyalKaspar Campaign Concepts by Jeff Boortz The Devil Made Me Do It. This campaign for OWNERS MANUAL riffs on the classic bit about the critical moments of decision faced…
Versus Network Promo Study
Note: This expansive research study was done to explore ways of improving tune-in by overhauling the promo graphics systems for Versus, Comcast’s sports network. I’ve done several projects of this nature since, but this is the only one that I am able to share online, as the network has evolved into NBC Sports, rendering this…