Note: These spots were written by Jeff Boortz to promote a documentary about Albert Einstein, the illustrious physicist, on the Science Channel and for Concrete Pictures, a Philadelphia-based Entertainment Marketing Agency.
“Enter the Mind of” (:30)
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Open on:
Type over black. The camera zooms into the “e” in place transitioning to…
…a very David Lynchian montage of atomic structures, equations, solar flares, drawings, universe fly throughs, time-lapse imagery, spinning children’s toys…
Cut to a wide shot of an atomic blast…
Cut to Einstein making funny faces.
Graphics animate on. |
There is a place…
Where atoms collide head long with personal beliefs…
And equations overshadow mankind…
Enter the mind of…
Einstein Tuesday at 9pm only on the Science Channel. |
“Origami” (:30)
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OPEN ON: A wide shot of the universe. We fly by cinematically treated titles.
The moving image of the universe begins to be folded like a two dimensional piece of paper.
We see a pair of hands make quick work of folding the image of the universe into an origami frog.
The shot widens out to reveal a desk blotter of a patent clerk circa 1905. It is clearly the desk of a wandering mind: equations and drawing surround the periphery of the blotter.
The “hand” presses on the frog and makes it jump out of frame.
Graphics fade up on blotter.
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For two hundred and forty years…
Newton reigned supreme…
Until a Swiss patent clerk…
Warped, stretched and folded that universe…
In his spare time…
Meet the man who was…
Einstein, Tuesday at 9pm only on the Science Channel. |
“The Walk Home” (:30)
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Open on:
A close shot of a boy and a man walking down a suburban street in Princeton New Jersey.
The man’s head is cropped out of frame leaving him anonomous. Equations and drawings float past them as they walk down the sidewalk.
Cut to close-up of the boy speaking to man, pointing to the front door of the man’s house.
Graphics animate on. |
Meet the most amazing scientist of the 20th century…
“Here you go mister”.
Who couldn’t even find his way home alone…
Meet the man who was…
Einstein Tuesday at 9pm only on the Science Channel. |