Note: This is a chapter I wrote for a book about the roles of CEOs written by CEOs. Inside the Minds: Concrete Pictures – JEFF BOORTZ, CEO A pioneer in promotion, Jeff Boortz has spent more than two decades designing for and promoting brands within the entertainment industry. As the founder Concrete Pictures, it…
Category: Article/Book Chapter
Nimble, Open-Minded, and Local
Note: This is an article I wrote for CTAM Magazine focused on the changing fortunes of local networks in the midst of the seismic technological changes brought about by high-speed internet deployment. Nimble, Open-Minded, and Local By Jeff Boortz The bad news local network affiliates already know: traditional broadcasters are embracing new multi-platform distribution opportunities…
Survival of the Fittest
Note: This is an article I wrote for C21 a trade magazine serving the on-air promotion industry. Survival of the Fittest By Jeff Boortz One might, when faced with the spectacular diversity of television programming available in most homes today, be tempted to believe as Creationists did that this elegant and complex system of perfectly…
7 Facts for the Cable Industry to face up to in ‘07
Note: This is an article I wrote for CABLEFAX, a daily trade publication serving the broadcasting and cable industry in 2007. 7 Facts for the Cable Industry to face up to in ‘07: by Jeff Boortz. If an 800lb Gorilla goes up against an endless stream of Army Ants, the Gorilla will eventually go down….
Is Green a Sustainable Brand Position?
Note: This is an article I wrote for CREATE Magazine at the height of the sustainability craze. Ever since Al Gore delivered his wake-up call to America in “An Inconvenient Truth,” there has been an explosion (or maybe blossoming is a better word) of “green” brands. Cleaning products, washing machines, light bulbs, clothing, cars, and…