Notes: This spot was written to promote the Walking Dead on AMC for Loyalkaspar, a NYC-based agency. This spot depicts a man running for his life in a world gone mad. Then he takes a stand. The style of this spot is graphic collage- the technique will involve rotoscoping live action and layering on…
Tag: On-Air
The Man in the Mirror Promo – Breaking Bad
Note: This spot was developed to promote Breaking Bad on AMC for Loyalkaspar, a NYC-based agency. The Man in the Mirror Info-Graphic Spot This spot essentially depicts a man looking in the mirror. This man is Walter White, a brilliant, frustrated scientist who has settled for a life of mediocrity – teaching chemistry…
Immortalized Promo
Notes: These scripts were developed to promote Immortalized on AMC for Loyalkaspar, a NYC-based agency. Overheard Video Audio Two young, edgy-looking guys sitting at a bus stop talk enthusiastically. A young commuter woman waiting for her bus nearby can’t help but overhear. Zeke: So, he takes the skin, it’s beautiful man, and he stretches it…
Survival of the Fittest
Note: This is an article I wrote for C21 a trade magazine serving the on-air promotion industry. Survival of the Fittest By Jeff Boortz One might, when faced with the spectacular diversity of television programming available in most homes today, be tempted to believe as Creationists did that this elegant and complex system of perfectly…
Discovery Channel On-Air Promo Tactics
Note: This brand strategy was developed by myself and Lee Hunt to improve the audience retention efforts of the Discovery Channel. By Jeff Boortz and Lee Hunt There are four primary tactical approaches for keeping current viewers and capturing surfers who visit Discovery. Some of the recommendations are reflected in the proposed graphic identity and…
Travel Channel 2005 Brand Evolution Strategy
Note: This brand strategy followed an extensive period of research on the network and its competitors for the Travel Channel by my agency, Concrete Pictures. Travel Channel 2005 Brand Evolution Proposal Part I- What We Should Do First, let me thank you for giving Concrete Pictures the opportunity to be involved in this project. We…