Notes: These are scripts for the launch of Extant, a new show on CBS, for Loyalkaspar, a NYC-based agency. NIGHT SKY This campaign features the shows main characters, Molly, John, and Ethan at various times in their lives leading up to the show, lying on a blanket in the park, staring up at the night…
Tag: LoyalKaspar
Extant on CBS Promo Concepts
Notes: These are concepts for the launch of Extant, a new show on CBS, for Loyalkaspar, a NYC-based agency. Extant Campaign Concepts BACKSTORY The most effective way to hook viewers into this series is by letting them sample it. This campaign establishes the backstory for Molly and John, setting the themes of the series in…
The Ad Makes the Man Promo – MadMen
Note: This spot was written to promote Mad Men on AMC for Loyalkaspar, a NYC-based agency. The Ad Makes the Man Info-Graphic Spot This spot is a brilliant distillation of all that advertising is, and as such, all that Don Draper is, and all that Mad Men is. The style of this spot is graphic…
A Place for Us Promo – Walking Dead
Notes: This spot was written to promote the Walking Dead on AMC for Loyalkaspar, a NYC-based agency. This spot depicts a man running for his life in a world gone mad. Then he takes a stand. The style of this spot is graphic collage- the technique will involve rotoscoping live action and layering on…
The Man in the Mirror Promo – Breaking Bad
Note: This spot was developed to promote Breaking Bad on AMC for Loyalkaspar, a NYC-based agency. The Man in the Mirror Info-Graphic Spot This spot essentially depicts a man looking in the mirror. This man is Walter White, a brilliant, frustrated scientist who has settled for a life of mediocrity – teaching chemistry…
Wal-Mart “Know How” Vignette Concepts
Note: These concepts were developed for Loyalkaspar, a NYC agency, for their client, Lifetime, for holiday-themed branded content for their sponsor, Wal-Mart. Wal-Mart “Know How” Vignette Concepts By Jeff Boortz :25/:05 Vignettes: Thanksgiving entertaining-based theme (food, home decorating, etc.) Upstairs- Downstairs Lifetime’s Know How: Imagine the perfect Thanksgiving. In a recreation of a scene that…
Owner’s Manual on AMC – Promo Concepts and Script
Note: These concepts and script were developed to support the launch of AMC’s new series, Owner’s Manual, for Loyalkaspar, a NYC-based agency. Owner’s Manual – AMC LoyalKaspar Campaign Concepts by Jeff Boortz The Devil Made Me Do It. This campaign for OWNERS MANUAL riffs on the classic bit about the critical moments of decision faced…