Notes: These are concepts for the launch of Extant, a new show on CBS, for Loyalkaspar, a NYC-based agency. Extant Campaign Concepts BACKSTORY The most effective way to hook viewers into this series is by letting them sample it. This campaign establishes the backstory for Molly and John, setting the themes of the series in…
Bonnie and Clyde Promo, Maintitle, and Key Art Concepts
Note: This set of concepts were for the promotion and packaging of Bonnie and Clyde on the History Channel and Lifetime, for Loyalkaspar, and NYC-based entertainment marketing agency. Bonnie and Clyde- 2 Part Miniseries Lifetime and History Having read your brief and the scripts for the mini-series we are excited to submit ideas for its…
The Last Ship on TNT Promo Concepts
Note: These are on-air promo concepts for a new series on TNT, the Last Ship, for Loyalkaspar, a NYC-based agency. The Last Ship This show, at its core, is about the epic struggle between Order and Chaos. The virus’ effect is immediate and catastrophic. It wipes out most national governments, knocking the Human Race back…
The Ad Makes the Man Promo – MadMen
Note: This spot was written to promote Mad Men on AMC for Loyalkaspar, a NYC-based agency. The Ad Makes the Man Info-Graphic Spot This spot is a brilliant distillation of all that advertising is, and as such, all that Don Draper is, and all that Mad Men is. The style of this spot is graphic…
A Place for Us Promo – Walking Dead
Notes: This spot was written to promote the Walking Dead on AMC for Loyalkaspar, a NYC-based agency. This spot depicts a man running for his life in a world gone mad. Then he takes a stand. The style of this spot is graphic collage- the technique will involve rotoscoping live action and layering on…
The Man in the Mirror Promo – Breaking Bad
Note: This spot was developed to promote Breaking Bad on AMC for Loyalkaspar, a NYC-based agency. The Man in the Mirror Info-Graphic Spot This spot essentially depicts a man looking in the mirror. This man is Walter White, a brilliant, frustrated scientist who has settled for a life of mediocrity – teaching chemistry…
Immortalized Promo
Notes: These scripts were developed to promote Immortalized on AMC for Loyalkaspar, a NYC-based agency. Overheard Video Audio Two young, edgy-looking guys sitting at a bus stop talk enthusiastically. A young commuter woman waiting for her bus nearby can’t help but overhear. Zeke: So, he takes the skin, it’s beautiful man, and he stretches it…
Inside the Minds: The Role of a CEO
Note: This is a chapter I wrote for a book about the roles of CEOs written by CEOs. Inside the Minds: Concrete Pictures – JEFF BOORTZ, CEO A pioneer in promotion, Jeff Boortz has spent more than two decades designing for and promoting brands within the entertainment industry. As the founder Concrete Pictures, it…
Nimble, Open-Minded, and Local
Note: This is an article I wrote for CTAM Magazine focused on the changing fortunes of local networks in the midst of the seismic technological changes brought about by high-speed internet deployment. Nimble, Open-Minded, and Local By Jeff Boortz The bad news local network affiliates already know: traditional broadcasters are embracing new multi-platform distribution opportunities…
Survival of the Fittest
Note: This is an article I wrote for C21 a trade magazine serving the on-air promotion industry. Survival of the Fittest By Jeff Boortz One might, when faced with the spectacular diversity of television programming available in most homes today, be tempted to believe as Creationists did that this elegant and complex system of perfectly…