College of the Arts at Georgia State

Note: This spot was written in my role as a Professor of Practice in Graphic Design to announce the new College of the Arts at Georgia State University.

Georgia State University – College of The Arts

VIDEO

AUDIO

(text over black)

An Arts College at Georgia State University

An idea whose time has come.

(Music)

(global high-tech montage – with typographic intercut elements and perhaps infographics.)

Work. Live. Play

Innovation (animates to) Acceleration

Creativity

(rapidfire montage of professionals)

(dip to black)

VO:
The world is changing, and changing fast. Profound technological advances are disrupting how work gets done, how we live, and how we play. (under 9 sec)

The pace of innovation is accelerating in every sector of industry and triggering dramatic changes in the way culture and art is produced, disseminated, and consumed globally.(under 11 sec)

Creativity is now among the most prized characteristics of new hires in every profession. (under 9 sec)

(GSU stock imagery – stills and video. Perhaps the arial shots of downtown)

(GRFX –Map of South East, Move into GA- move into Atlanta- add film studios, cultural venues)

(Georgia Film, and Gaming imagery)

(Map of Atlanta – Move into GSU))

(animating campus map – highlighting new buildings)

(Creativity montage of the arts at GSU)

(Text over black)
GSU (logo) – a hotbed of creativity and innovation

VO:
Atlanta is the fastest growing city in the country, and has long been the hub of a vibrant South- East economy.

Now it is emerging as a national, even international, center for creative industries. (under 12 sec)

Recent changes in the legislative support for the entertainment industry in Georgia have boosted the industry’s annual economic impact to over $8 billion dollars in just 8 years. (under 16 sec)

Georgia State is at the center of this hub.

Like Atlanta it is growing fast, and has the vitality and diversity that makes it a hotbed of creativity and innovation. (under 11 sec)

(GRFX)
(relevant specific quotes from the 2010 Strategic Plan over images of that plan booklet)

(Text) An idea whose time has come.

VO:
The formation of a new College of The Arts at Georgia State University is the culmination of a visionary idea that has its roots in the university’s 2010 strategic plan. (under 10 sec)

It asserted that the Arts have a vital role to play in the new American public research university, and suggested bold moves to elevate them at Georgia State. (under 9 sec)

New Logo animating.

Motion Graphics Logos of each moving together into new “bucket”.

(two boxes for each and located near each other in the video)

VO:
It is an idea whose time has come. The College of The Arts at Georgia State University will start its development on July 1, 2016. (under 8 sec)

The new College will bring together two existing schools, two programs, and two centers – all drawn from Georgia State’s very large College of Arts and Sciences. (under 10 sec)

These include:

The Ernest G. Welch School of Art and Design

The School of Music and its Center for Educational Partnerships

The film program and its faculty currently housed in the Department of Communication

The theater program and its faculty also housed in the Department of Communication

And the Center for Collaborative and International Arts (CENCIA)

(under 17 sec)

Motion Graphics

VO:
Initially, the College of The Arts will have approximately 2000 students and 90 full-time faculty. (under 7 sec)

We will reimagine how best to educate the 21^st Century artist within the context of an urban research university. (under 7 sec)

(Motion GRFX – add the following around “artist entrepreneurs”)- Writing A Business Plan, Audience Development, Fundraising, Grant Writing, Steps To Forming A Non-Profit Corporation, Managing A Non-Profit, Owning Your Own Business, Managing Volunteers, Social Networking, Marketing Yourself

VO:
The new College of The Arts will respond to our rapidly changing world with a curriculum designed to produce artist-entrepreneurs … students who are job-ready upon graduation. (under 11 sec)

We will do this with passion and flexibility – offering students the guidance, knowledge and skills they’ll need to thrive and innovate in our rapidly changing world. (under 9 sec)

(B- roll of Arts faculty in action, Maker Labs, etc.)

(B-Roll of Cross disciplinary opportunities at GSU Community partner engagements)

GRFX – Partner Logos. Drew Charter School, Mamal Gallery, Atlanta Symphony, Atlanta Opera, Atlanta Ballet, High Museum, Theatrical Outfit, Goat Farm, East Lake Foundation, Cousins Foundation, Presser Foundation

VO:
They’ll have multiple pathways to success, and have the opportunity to select from a variety of cross-disciplinary options within the arts and beyond. (under 7 sec)

This includes high-impact applied learning experiences through our partnerships with arts organizations in the community. (under 8 sec)