Note: These concepts were developed for Loyalkaspar, a NYC agency, for their client, Lifetime, for holiday-themed branded content for their sponsor, Wal-Mart. Wal-Mart “Know How” Vignette Concepts By Jeff Boortz :25/:05 Vignettes: Thanksgiving entertaining-based theme (food, home decorating, etc.) Upstairs- Downstairs Lifetime’s Know How: Imagine the perfect Thanksgiving. In a recreation of a scene that…
