Note: This brand position and tone-and-manner document were designed to ensure that all expressions of the Travel Channel’s brand were aligned and communicating in the same manner. What is Travel? Travel is a multi-platform media brand that offers immersive, emotional, and enlightening travel experiences, travel information and expert advice to travel enthusiasts. Travel entertains while…
Tag: Travel
Travel Channel 2006 Rebrand Creative Platforms
Note: These creative platforms were developed to align all expressions of the Travel Channel brand on-air as it went through a brand refresh. The Travel Brand The Travel brand is an impression that exists within the minds of our target audience, travel enthusiasts. It is the cumulative effect of literally hundreds of encounters they have…