Note: This is an article I wrote for CTAM Magazine focused on the changing fortunes of local networks in the midst of the seismic technological changes brought about by high-speed internet deployment. Nimble, Open-Minded, and Local By Jeff Boortz The bad news local network affiliates already know: traditional broadcasters are embracing new multi-platform distribution opportunities…
Tag: strategy
Travel Channel 2006 Rebrand Creative Platforms
Note: These creative platforms were developed to align all expressions of the Travel Channel brand on-air as it went through a brand refresh. The Travel Brand The Travel brand is an impression that exists within the minds of our target audience, travel enthusiasts. It is the cumulative effect of literally hundreds of encounters they have…