Notes: These are scripts for the launch of Extant, a new show on CBS, for Loyalkaspar, a NYC-based agency. NIGHT SKY This campaign features the shows main characters, Molly, John, and Ethan at various times in their lives leading up to the show, lying on a blanket in the park, staring up at the night…
Tag: extant
Extant on CBS Promo Concepts
Notes: These are concepts for the launch of Extant, a new show on CBS, for Loyalkaspar, a NYC-based agency. Extant Campaign Concepts BACKSTORY The most effective way to hook viewers into this series is by letting them sample it. This campaign establishes the backstory for Molly and John, setting the themes of the series in…