Note: These concepts were written to promote a new version of the video game Company of Heroes for Method Studios, via their Atlanta-based office (Riot). Method Design Atlanta Company of Heroes 2 Concepts by Jeff Boortz Tug of War Company of Heroes 2 pits the strategic and tactical expertise of one commander against another-‐ in…
Tag: Concept
Wal-Mart “Know How” Vignette Concepts
Note: These concepts were developed for Loyalkaspar, a NYC agency, for their client, Lifetime, for holiday-themed branded content for their sponsor, Wal-Mart. Wal-Mart “Know How” Vignette Concepts By Jeff Boortz :25/:05 Vignettes: Thanksgiving entertaining-based theme (food, home decorating, etc.) Upstairs- Downstairs Lifetime’s Know How: Imagine the perfect Thanksgiving. In a recreation of a scene that…
Ice Road Truckers Branded Content Concepts for the History Channel
Note: These branded content concepts were developed while at Concrete Pictures, a Philadelphia-based entertainment marketing magazines, for the History Channel /Ice Road Truckers for their ad sales group’s client, Anheuser Busch. Ice Road Truckers Anheuser-Busch Branded Interstitial Programming Top Line Concepts by Jeff Boortz Thanks for inviting us to come up with concepts for Anheuser-Busch…
Owner’s Manual on AMC – Promo Concepts and Script
Note: These concepts and script were developed to support the launch of AMC’s new series, Owner’s Manual, for Loyalkaspar, a NYC-based agency. Owner’s Manual – AMC LoyalKaspar Campaign Concepts by Jeff Boortz The Devil Made Me Do It. This campaign for OWNERS MANUAL riffs on the classic bit about the critical moments of decision faced…