Note: This is a chapter I wrote for a book about the roles of CEOs written by CEOs. Inside the Minds: Concrete Pictures – JEFF BOORTZ, CEO A pioneer in promotion, Jeff Boortz has spent more than two decades designing for and promoting brands within the entertainment industry. As the founder Concrete Pictures, it…
Tag: Business
Nimble, Open-Minded, and Local
Note: This is an article I wrote for CTAM Magazine focused on the changing fortunes of local networks in the midst of the seismic technological changes brought about by high-speed internet deployment. Nimble, Open-Minded, and Local By Jeff Boortz The bad news local network affiliates already know: traditional broadcasters are embracing new multi-platform distribution opportunities…