Note: These branded content concepts were developed while at Concrete Pictures, a Philadelphia-based entertainment marketing magazines, for the History Channel /Ice Road Truckers for their ad sales group’s client, Anheuser Busch. Ice Road Truckers Anheuser-Busch Branded Interstitial Programming Top Line Concepts by Jeff Boortz Thanks for inviting us to come up with concepts for Anheuser-Busch…
Owner’s Manual on AMC – Promo Concepts and Script
Note: These concepts and script were developed to support the launch of AMC’s new series, Owner’s Manual, for Loyalkaspar, a NYC-based agency. Owner’s Manual – AMC LoyalKaspar Campaign Concepts by Jeff Boortz The Devil Made Me Do It. This campaign for OWNERS MANUAL riffs on the classic bit about the critical moments of decision faced…
Versus Network Promo Study
Note: This expansive research study was done to explore ways of improving tune-in by overhauling the promo graphics systems for Versus, Comcast’s sports network. I’ve done several projects of this nature since, but this is the only one that I am able to share online, as the network has evolved into NBC Sports, rendering this…